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BYTON Concept press releases

BYTON recently showcased its stunning Concept car at CES in Las Vegas.

We were on hand to help with the press releases both before and after the show through BYTON’s PR agency in Hamburg.

Task:

Rapid turnaround of press releases from German into English for timely pre and post show publication.

Approach:

Content was provided in a standard file format, so this was straightforward to process. Byton’s site was searched for terminology, and the text localised (dimensions and style) for the US and international market.

Delivery:

Despite the tight timescales, we delivered all the press releases on time.