We were tasked with translating – or rather transcreating – Speedlink’s new product lineup, including its new Gaming Tools, for the company’s website and for Amazon sales.
Building on over a decade of experience in this sector we tapped into the emotional drivers behind purchasing behaviour, communicating the products’ key technical aspects in a way that translated easily into benefits.
Full range of products
We translated a variety of products, from fabric-covered mice to high-end gaming chairs.
Each product was reviewed individually to get across its core benefits for the user.
Accompanying press releases
Working with Speedlink’s PR agency, we also worked on a series of press releases to coincide with each product launch/major events on the gaming/peripherals calendar (gamescom/IFA).
See for yourself
To view the press releases, click here: English
To view the products, click here: Products