On this 3-month project, we worked on translating the content for Ford’s major Amsterdam reveal of its new range of EVs.
The event spanned 10 days and saw 2,500 delegates attend the immersive event in Sugar City. Delegates included dealers, fleet guests, consumers, and media reps.
The material ranged from an app, touchscreen display content, backend CMS content in two native CMS output formats, to the presentations delivered by Ford execs.
We translated into 5 languages (German, French, Spanish, Italian, Dutch).
7 linguists were involved in this project to ensure we could meet the tight turnarounds. The team had one dedicated project manager to ensure questions were answered/relayed promptly to ensure a consistent approach was adopted across all the languages, especially for the deep-dive zones.
Every stage of the project was delivered on time.
Further images (courtesy of Ford):
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