Delivering multilingual translations for global automotive launches
The challenge
For premium automotive brands, every customer touchpoint matters. Whether visitors are exploring a vehicle launch at a major motor show or engaging with an interactive exhibition experience, the content must reflect the quality, innovation and attention to detail associated with the brand.
Working through Imagination, we supported a series of high-profile Jaguar Land Rover projects, including exhibition stands at the Geneva, Paris and Frankfurt motor shows and content for the global touring exhibition accompanying the launch of the Jaguar XE.
The scale and complexity of these projects extended far beyond straightforward translation. Content was continually evolving as launch programmes developed, stakeholders were spread across multiple countries and time zones, and deadlines were often fixed around major international events. At the same time, all materials needed to remain consistent with Jaguar Land Rover’s premium brand positioning while meeting the practical requirements of multilingual deployment.
Adding further complexity, much of the work involved confidential pre-launch materials, requiring a trusted language partner capable of combining linguistic quality, responsiveness and discretion.
Our approach
Our specialist teams of linguists supported the multilingual delivery of content across a wide range of formats. We worked closely with Imagination’s production and content teams to ensure translation fitted seamlessly into existing workflows and production schedules.
Our role covered a broad range of customer-facing and technical content, including:
- Exhibition and event content for international motor shows
- Interactive displays and touchscreen experiences
- User interface and visitor engagement content
- Technical, engineering and product-related materials
- Supporting legal and contractual documentation where required
To maximise efficiency, we delivered translations directly within the native file formats supplied by the client. This enabled content to be integrated into exhibition systems and content management platforms without additional rework or formatting overhead.
The projects involved multilingual delivery across key global markets, including German, French, Spanish, Italian, Korean, Russian, Japanese, Mandarin Chinese, Portuguese, Brazilian Portuguese, Polish and Arabic.
The result
- Supported multilingual delivery for major international vehicle launches and exhibitions
- Maintained a consistent Jaguar Land Rover brand experience across global markets
- Delivered content in 12+ languages for worldwide audiences
- Enabled faster deployment through native-format localisation workflows
- Met demanding deadlines while safeguarding confidential pre-launch content
We became a trusted extension of the wider project team, helping Imagination deliver multilingual content for some of Jaguar Land Rover’s most visible international brand experiences. By combining specialist linguistic expertise with responsive project management, we enabled content to move quickly from creation to deployment without compromising quality, consistency or confidentiality.
From motor show stands in Geneva, Paris and Frankfurt to the global Jaguar XE touring exhibition, our work helped ensure that audiences around the world experienced the same premium brand story in their own language.
