Multilingual platform localisation and CMS integration
The challenge
Parship is a digital dating platform serving multiple international markets.
The project involved localising large volumes of content within a structured, code-based CMS environment for the website and app.
The project involved localising large volumes of content within a structured, code-based CMS environment for the website and app.
This required maintaining both linguistic quality and technical compatibility within platform constraints.
Parship’s matchmaking system, known as the Parship Principle, is underpinned by scientific methods developed in collaboration with Prof. Hugo Schmale of the University of Hamburg. It moves beyond superficial dating by combining multiple academic disciplines to create meaningful, long-term romantic connections.
Our approach
We worked directly in native file formats, enabling seamless integration with the client’s CMS and eliminating post-processing requirements.
Content was handled with a dual focus on technical accuracy and user experience, ensuring consistency across UI elements and structured content.
Translating the psychology behind this required significant knowledge of Jungian psychology combined with UI and UX knowledge to translate the German source into other languages (mainly English, French, Swedish, Polish and Dutch) fluently and accurately.
The result
- Faster content deployment and updates
- Reduced operational complexity
- Consistent user experience across languages
- Streamlined localisation workflow
The result was a streamlined, efficient localisation process – enabling Parship to scale content globally while maintaining a consistent user experience.
