Technical and corporate content for global construction systems
The challenge
Schüco provides building envelope systems and solutions across global construction markets. They choose us based on our technical expertise to deliver translations covering everything from newsletters and training programmes to newsletter articles as well as aerodynamic and structural impact reports.
Our approach
Our experienced technical translators researched Schüco’s product and service portfolio to gain a deep understanding of the brand’s positioning and audiences. This enabled us to adapt tone according to content type while maintaining consistency across all materials.
We handled technical terminology with care. In a highly technical context such as solar-panel positioning documentation, we discussed issues with Schüco to iron out issues regarding unclear wording. This had the double benefit in that the source documents were also updated to provide a clearer understanding. Likewise, when dealing with content for broader, non-technical audiences, we ensured that engineering-focused content remained accessible in corporate messaging. This required a hybrid approach of translaton and localisation as well as transcreation.
The result
- Consistent quality across diverse content types
- Clear communication of technical and commercial information
- Improved readability across formats
- Reliable delivery across ongoing projects
The result was consistent, high-quality communication – enabling Schüco to present both technical and corporate content clearly across global markets and audiences.
