AI & Language

Video localisation workflow

Creating multilingual lip-synced videos? Get the workflow right and scale with confidence

AI video localisation tools have become much easier to use, but ease of use is not the same as quality at scale.....

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Vibe coding – what it reveals about AI translation

AI is changing not just what we produce but how we produce it. One of the clearest examples is vibe coding: an....

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Cover of the EU AI Act document from the European Commission (Regulation 2024/1689, dated 13 June 2024), displayed alongside the text "Part 4 of 4" against a clean white background.

The EU AI Act explained in plain English

The EU AI Act is big, complex and full of terminology that feels far removed from day‑to‑day business reality. In our final....

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Cover of the EU AI Act document from the European Commission (Regulation 2024/1689, dated 13 June 2024), displayed alongside the text "Part 3 of 4" against a clean white background.

What to look for in a translation provider’s AI policy

So far, we've explored the workflow model and regulatory implications as well as buyer and Q&A considerations. As AI becomes embedded in....

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Cover of the EU AI Act document from the European Commission (Regulation 2024/1689, dated 13 June 2024), displayed alongside the text "Part 2 of 4" against a clean white background.

AI transparency in translation: 5 key questions to ask your provider

Moving on from our first article on what the EU AI Act means for businesses using translation services, which explores workflows and....

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MacBook Air on a desk displaying a Google Search Console performance dashboard, showing a sharp drop in search traffic following a Google quality update, with metrics for clicks, impressions, CTR and average position.

How Google treats poor machine-translated content

As global brands race to scale content across multiple markets, machine translation has become an attractive shortcut. It's fast, inexpensive and seemingly....

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Cover of the EU AI Act document from the European Commission (Regulation 2024/1689, dated 13 June 2024), displayed alongside the text "Part 1 of 4" against a clean white background.

What the EU AI Act means for translation buyers

The EU AI Act is reshaping how organisations use and buy AI‑enabled services. Translation is a perfect example: even when you’re not....

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A person working at a desktop monitor using Subtitle Editor Pro to translate Amazon rainforest documentary subtitles into Spanish, with a 'Translator's Fuel' mug alongside the keyboard.

Your guide to subtitling

Subtitles allow your audience to experience the speaker’s personality while still fully understanding what’s being said. But behind that effortless experience sits....

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