Business & Localization

MacBook Air on a desk displaying a Google Search Console performance dashboard, showing a sharp drop in search traffic following a Google quality update, with metrics for clicks, impressions, CTR and average position.

How Google treats poor machine-translated content

As global brands race to scale content across multiple markets, machine translation has become an attractive shortcut. It's fast, inexpensive and seemingly....

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Three computer monitors displaying Adobe Marketo Engage and Marketo Measure dashboards, showing marketing automation flow diagrams, email performance graphs and attribution insights with bar charts.

Translating Marketo content: A practical guide for global campaigns

Marketo makes it easy to build sophisticated, automated marketing campaigns. But when those campaigns need to work across borders and languages, it’s....

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Diagram illustrating how data sources flow into a central platform (marked with a 'W') and then through a translation step to produce a multilingual report.

Get your Workiva report translated

Now that your stakeholder comms are ready in English, how do you get your content translated so other non-English-speaking audiences can learn....

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A person working at a desktop monitor using Subtitle Editor Pro to translate Amazon rainforest documentary subtitles into Spanish, with a 'Translator's Fuel' mug alongside the keyboard.

Your guide to subtitling

Subtitles allow your audience to experience the speaker’s personality while still fully understanding what’s being said. But behind that effortless experience sits....

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Stylised digital map showing a glowing network of interconnected nodes and energy lines across a landmass, set against a deep blue technological backdrop.

Supporting South West innovation

Bristol: A city built for innovation From our base in Clifton Village, we work within one of the UK’s most vibrant innovation....

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Close-up of a professional audio mixing console with illuminated coloured buttons and faders, backed by monitors showing waveform editing software in a recording studio.

Crafting brand voice through transcreation – why “just translate it” isn’t enough

Transcreation goes beyond direct translation - it’s about recreating your brand’s voice and emotion for new audiences. Instead of swapping words from....

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Hamburg Süd container ship Cap San Tainaro docked at a busy port at dusk, stacked high with Maersk containers and surrounded by illuminated loading cranes.

Unlock international growth with translation – are you ready to seize the opportunity?

International trade promises new audiences, bigger opportunities and fresh revenue streams. Yet many businesses stumble when they cross borders. Why? Because they....

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Illustration of a tree growing from a single seed marked with translation symbols, with branches bearing flags from countries around the world, symbolising global language and cultural diversity.

How to scale global content faster without sacrificing accuracy

Fast-moving teams face the same pressure everywhere: launch faster, produce more, do it for less. Large languages models (LLMs) and other AI....

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