Business & Localization

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ESG and sustainability report translation: protecting trust across every language

Sustainability reports are no longer read by one audience in one market. They are scrutinised by investors, regulators, employees, NGOs, customers, suppliers....

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Legal document translation – what you need to know

When a legal document crosses a language barrier, accuracy isn’t just a matter of style. A mistranslated clause, an ambiguous term or....

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Managing translation across your content stack

Structured content is already the norm in many organisations. Marketing teams build campaigns in Marketo; finance and ESG (environment, social & governance)....

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Image showing a basic flow from human intent (source document) through to target document translation

Vibe coding – what it reveals about AI translation

AI is changing not just what we produce but how we produce it. One of the clearest examples is vibe coding: an....

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MacBook Air on a desk displaying a Google Search Console performance dashboard, showing a sharp drop in search traffic following a Google quality update, with metrics for clicks, impressions, CTR and average position.

Does poor machine translation hurt your Google rankings?

As global brands race to scale content across multiple markets, machine translation has become an attractive shortcut. It's fast, inexpensive and seemingly....

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Three computer monitors displaying Adobe Marketo Engage and Marketo Measure dashboards, showing marketing automation flow diagrams, email performance graphs and attribution insights with bar charts.

Translating Marketo content: A practical guide for global campaigns

Marketo makes it easy to build sophisticated, automated marketing campaigns. But when those campaigns need to work across borders and languages, it’s....

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