Industry Insights

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Crafting brand voice through transcreation – why “just translate it” isn’t enough

Business & Localization Copywriting Industry Insights 9 Feb 2026

Transcreation goes beyond direct translation - it’s about recreating your brand’s voice and emotion for new audiences. Instead of swapping words from....

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Illustration of a tree growing from a single seed marked with translation symbols, with branches bearing flags from countries around the world, symbolising global language and cultural diversity.

How to scale global content faster without sacrificing accuracy

AI & Language Business & Localization Industry Insights Technology 2 Feb 2026

Fast-moving teams face the same pressure everywhere: launch faster, produce more, do it for less. Large languages models (LLMs) and other AI....

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Three colleagues in a modern office meeting, with one holding a tablet in the foreground and two others looking at a laptop.

Why AI still needs the human touch in translation

Industry Insights Marketing Technology 5 Nov 2025

  The rise of AI in translation AI-powered translation tools like Google Translate and DeepL have transformed the way we communicate across....

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