Technology

MacBook Air on a desk displaying a Google Search Console performance dashboard, showing a sharp drop in search traffic following a Google quality update, with metrics for clicks, impressions, CTR and average position.

How Google treats poor machine-translated content

As global brands race to scale content across multiple markets, machine translation has become an attractive shortcut. It's fast, inexpensive and seemingly....

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Diagram illustrating how data sources flow into a central platform (marked with a 'W') and then through a translation step to produce a multilingual report.

Get your Workiva report translated

Now that your stakeholder comms are ready in English, how do you get your content translated so other non-English-speaking audiences can learn....

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A person working at a desktop monitor using Subtitle Editor Pro to translate Amazon rainforest documentary subtitles into Spanish, with a 'Translator's Fuel' mug alongside the keyboard.

Your guide to subtitling

Subtitles allow your audience to experience the speaker’s personality while still fully understanding what’s being said. But behind that effortless experience sits....

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Illustration of a tree growing from a single seed marked with translation symbols, with branches bearing flags from countries around the world, symbolising global language and cultural diversity.

How to scale global content faster without sacrificing accuracy

Fast-moving teams face the same pressure everywhere: launch faster, produce more, do it for less. Large languages models (LLMs) and other AI....

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Logos of three AI assistants — ChatGPT, Google Gemini and Microsoft Copilot — shown side by side with 'v' separators, illustrating a comparison between the platforms.

We Tested ChatGPT, Gemini and Copilot – Can You Trust AI Translation?

More and more people are using AI tools to translate text – and it’s easy to see why. They’re fast, accessible and....

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Three colleagues in a modern office meeting, with one holding a tablet in the foreground and two others looking at a laptop.

Why AI still needs the human touch in translation

  The rise of AI in translation AI-powered translation tools like Google Translate and DeepL have transformed the way we communicate across....

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